Text Messaging Grows as Viable Marketing Tool

To be effective in the digital age, advertisers must adapt to reach customers. Yes, it is still critical to have relevant messaging, but these days it is essential to understand how people engage with media.  Cell phones – smart phones, in particular – are powerful. They are versatile. And they are everywhere. The United Nations’ telecommunications agency indicates that out…


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It’s April 15… Perfect time to think about an audit

We thought we’d use Tax Day to remind you that every business should make it a point to complete an annual website audit. Like a tax audit, it’s not something a lot of people look forward to (although there are exceptions) and if you don’t do it, you could be losing money.  Why you should do a website audit A…


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Be Found: Understanding Mobile SEO

SEO is changing as fast as the technology your potential customers are using to find your website. It is absolutely essential to use proper SEO techniques to ensure your website can be found on a mobile device as easily as on a desktop computer. There are many components that make up mobile SEO strategy. All serve a purpose, but several…


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Gragg Advertising Earns Four AMBIT Awards

Gragg Advertising Earns Four AMBIT Awards Gragg Advertising received four AMBIT awards from Kansas City Direct Marketing Association (KCDMA) for campaigns. Gragg's Media Group won a silver AMBIT for Keiser University's Back to School Open House Texting Campaign, while the Digital Marketing Group won silver awards in three different categories for: • Career Point College  (SEO) • West Virginia Junior…


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Gragg Promotions

It is with great pleasure that I announce a couple of recent promotions here at Gragg Advertising! The first, the promotion of Cat Vaughn from Manager of the Digital Marketing Group to Director of the Digital Marketing Group. In a very short amount of time with the DMG, Cat and her team have achieved some outstanding accomplishments. From the development…


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Gragg Advertising Interview at LeadsCon 2015

Michael Ferree, the Director of the LeadsCouncil and host of LeadsCon Live, sits with our CEO Greg Gragg. In a series interviewing the top companies in the lead generation industry, he speaks with Greg about emerging trends in EDU. Click here to watch the interview!


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Do You Have a Single View of Your Consumers?

Today’s consumers take longer to make a purchase decision. They also have more information available to them, often at the touch of a button. As such, the last-touch point shouldn’t be weighed as having the biggest or only attribution value. It has become necessary to reach customers where they are most active and engaged. They are more aggressive than ever…


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Say Hello to Our Newest Graggians!

Please join us in welcoming the newest additions to the Gragg Advertising team!   Dan Smith (Strategic Planner) Any previous job, college, or relevant facts that might’ve lead to you landing at Gragg? I have an MBA from the University of Phoenix, have been in client services for 6+ years, and started a grass roots marketing company at the age…


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Make Your Ads Unforgettable

Recently, I came across an article titled "Tell A Meaningful Story With Data," which I found interesting because it talked about two things that seem like polar opposites from each other: logic and emotion. Within the article it sought to answer the question, " can these two marry, and live happily ever after?" The article sought to disprove an age-old…


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Gragg Advertising Named One of Kansas City’s Top Companies

Gragg Advertising has been honored by KC Business Magazine as a Top Kansas City Company, winning in the category of Community Steward. This award recognizes Gragg Advertising as going above and beyond to create relationships with community organizations, develop partnerships and provide integrated marketing services. “Gragg is pleased to receive this recognition from KC Business Magazine,” said Darryl Mattox, President…


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