How to reach digital natives with email

If your marketing strategy includes communicating with digital natives, you may feel as though you’re shooting at a moving target. It’s a wide range that encompasses two demographic groups: Millennials and Generation Z. The oldest millennials are in their mid-30s. The youngest of Gen Z can’t even drive a car yet. They do, however, share some common characteristics marketers should…


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Developing a Healthy Mobile SEO Strategy

Don’t have your website optimized for mobile search? Your customers can’t find you. You’re losing money. Get your site optimized for local search, and be found when it matters. By now you know SEO is critical to a successful presence in the digital realm, and chances are good you’ve become at least reasonably efficient in executing a solid desktop SEO…


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Jump in to Video Marketing

Last December, MarketingProfs predicted 2015 would be “The Year of Video Marketing” And why not? It’s versatile, effective, and the audience is growing. This is especially true if your target audience skews younger (millennials, a.k.a. Generation Y, and Generation Z) simply because they’ve never known a world without the Internet, they are in a state of constant connection, and because…


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What do your briefs say about you?

Alright, alright… now that we have your attention… today we’re going to be talking about creative briefs. But since you went there… what do they have in common with undergarments? They serve an important purpose. Just consider some of the more memorable commercials you’ve seen. Although you may not know how the original idea came about, one thing is certain…


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Do’s and Don’ts of Mobile-Friendly Website Design

For quite some time now, Google hinted at a shift toward mobile-friendly sites and recently implemented an update to its search algorithm to expand mobile-friendliness as a critical ranking signal. Responsive website design just became highly important, folks. Devices dictate website design. As mobile devices evolved into a main source of information and entertainment, designers had to evolve designs to…


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Google rolls out new changes today

Google makes a habit out of making changes in the name of improving the quality of its product. The newest change to its algorithm is certainly no exception. If you’ve been reading tech or SEO blogs, you’ve seen many are calling today “Mobilegeddon.” While this does constitute a big change for websites who aren’t prepared for it, we at Gragg…


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Lead Nurturing

What if you could automate the way you stay in touch with your audience?  One of the great truths about digital marketing is that people have information available at their fingertips. As such, sales cycles are longer than ever before. Designed to keep your business at top-of-mind, Lead Nurturing is a fully customizable, multi-touch solution encompassing several media platforms, including text,…


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Text Messaging Grows as Viable Marketing Tool

To be effective in the digital age, advertisers must adapt to reach customers. Yes, it is still critical to have relevant messaging, but these days it is essential to understand how people engage with media.  Cell phones – smart phones, in particular – are powerful. They are versatile. And they are everywhere. The United Nations’ telecommunications agency indicates that out…


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It’s April 15… Perfect time to think about an audit

We thought we’d use Tax Day to remind you that every business should make it a point to complete an annual website audit. Like a tax audit, it’s not something a lot of people look forward to (although there are exceptions) and if you don’t do it, you could be losing money.  Why you should do a website audit A…


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Be Found: Understanding Mobile SEO

SEO is changing as fast as the technology your potential customers are using to find your website. It is absolutely essential to use proper SEO techniques to ensure your website can be found on a mobile device as easily as on a desktop computer. There are many components that make up mobile SEO strategy. All serve a purpose, but several…


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