Are You Optimizing Your Apps for Mobile Search?

As a search engine power-house, Google rules  search advertising on personal computers. In contrast, Google is quickly losing ground in the mobile search market, according to eMarketer. For a company whose name has become synonymous with the phrase “to search,” this may come as a surprise to many. But consumers are no longer spending the majority of their time on…


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Introducing Our Newest Graggians!

Please join us in welcoming the newest additions to the Gragg Advertising team! Alex Smith  Any previous job, college, or relevant facts that might’ve lead to you landing at Gragg? • Server & bartender at Applebee’s• Graduated from UCM in May• Interned at Gragg last Winter• Interned at Downtown Lee’s Summit Main Street last Summer doing event coordinating Is there…


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Is Creative Taking a Back Seat to Technology?

I read an interesting article in the Wall Street Journal the other day about how new ad technology is dominating ad creativity. I agree with that conclusion, but I believe it’s a just a matter of time before Creative catches up.   When I started as a designer 25 years ago, computers were just introduced to Graphic Design (cue flashback…


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Gragg Advertising Helps Banks Navigate the Mortgage Partnership Finance Program

Gragg Advertising has been enlisted by the Federal Home Loan Bank of Chicago (FHLB) to help design its new Mortgage website which allows its members seamless access into the Mortgage Partnership Finance (MPF) program. With the framework of this responsive web design, Gragg Advertising has positioned FHLB with the latest technology to offer to the demanding financial market across the…


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Why Does it Matter that Mobile Search is Shifting Away From Google?

New research released by eMarketer reveals that since 2012, Google’s share of the mobile ad search market has decreased over 13% as a result of the evolving mobile search behaviors of American consumers and is slated to continue to decrease going forward. Whereas the majority of people performing mobile searches in 2012 were performing them in browsers on their phone,…


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Pausing at the Thought of Doing Mobile Marketing?

Too many advertisers today are not taking advantage of SEM, mobile and video as avenues for ads. They're stuck on TV commercial buys that are running 5 year old Creative and quarter page newspaper ads in black-and-white. I’m not saying that traditional media doesn't work. Traditional ads are very useful as touch points in a conversion. However, traditional ads should…


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Panda 4.0nium? Not at Gragg Advertising.

Google recently announced a new update to their Panda algorithm. Panda, originally released in 2011, is designed to prevent sites with poor quality content from being rewarded with Google’s top search results.   Panda 4.0, officially released on May 20, 2014, is a major update to the Panda algorithm instead of a data refresh. This simply means Google has modified…


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Why Simply Being Online Is Not Good Enough For Your Business

By now, you’ve all heard the mantra: small businesses need to go online. They need to have a website, a Facebook page, a Twitter account, and definitely a blog. Because having an online presence will ensure that you are more connected to customers and will generate higher revenue for your business, right? Wrong. Being online is not enough to boost…


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Operations: Getting Things Done

It’s all about communication and keeping an eye on the big picture in Operations. Here at Gragg Advertising, the Operations Department plays a key role in planning, executing and controlling the behind the scenes processes that enable our agency to successfully function. Let’s get to my favorite part of working in Operations – being in the know. We are often…


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Staying Ahead in an Evolving Industry

It’s occurred to me that the only way to feasibly stay ahead of the curve in the advertising industry is to follow the advice of Ralph Waldo Emerson; “Do not go where the path may lead, go instead where there is no path and leave a trail.” It’s understandable if you consider that a bold statement or if it doesn’t…


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