Google rolls out new changes today

Google makes a habit out of making changes in the name of improving the quality of its product. The newest change to its algorithm is certainly no exception. If you’ve been reading tech or SEO blogs, you’ve seen many are calling today “Mobilegeddon.” While this does constitute a big change for websites who aren’t prepared for it, we at Gragg…


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Lead Nurturing

What if you could automate the way you stay in touch with your audience?  One of the great truths about digital marketing is that people have information available at their fingertips. As such, sales cycles are longer than ever before. Designed to keep your business at top-of-mind, Lead Nurturing is a fully customizable, multi-touch solution encompassing several media platforms, including text,…


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Text Messaging Grows as Viable Marketing Tool

To be effective in the digital age, advertisers must adapt to reach customers. Yes, it is still critical to have relevant messaging, but these days it is essential to understand how people engage with media.  Cell phones – smart phones, in particular – are powerful. They are versatile. And they are everywhere. The United Nations’ telecommunications agency indicates that out…


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It’s April 15… Perfect time to think about an audit

We thought we’d use Tax Day to remind you that every business should make it a point to complete an annual website audit. Like a tax audit, it’s not something a lot of people look forward to (although there are exceptions) and if you don’t do it, you could be losing money.  Why you should do a website audit A…


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Be Found: Understanding Mobile SEO

SEO is changing as fast as the technology your potential customers are using to find your website. It is absolutely essential to use proper SEO techniques to ensure your website can be found on a mobile device as easily as on a desktop computer. There are many components that make up mobile SEO strategy. All serve a purpose, but several…


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Gragg Advertising Earns Four AMBIT Awards

Gragg Advertising Earns Four AMBIT Awards Gragg Advertising received four AMBIT awards from Kansas City Direct Marketing Association (KCDMA) for campaigns. Gragg's Media Group won a silver AMBIT for Keiser University's Back to School Open House Texting Campaign, while the Digital Marketing Group won silver awards in three different categories for: • Career Point College  (SEO) • West Virginia Junior…


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Gragg Promotions

It is with great pleasure that I announce a couple of recent promotions here at Gragg Advertising! The first, the promotion of Cat Vaughn from Manager of the Digital Marketing Group to Director of the Digital Marketing Group. In a very short amount of time with the DMG, Cat and her team have achieved some outstanding accomplishments. From the development…


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Gragg Advertising Interview at LeadsCon 2015

Michael Ferree, the Director of the LeadsCouncil and host of LeadsCon Live, sits with our CEO Greg Gragg. In a series interviewing the top companies in the lead generation industry, he speaks with Greg about emerging trends in EDU. Click here to watch the interview!


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Do You Have a Single View of Your Consumers?

Today’s consumers take longer to make a purchase decision. They also have more information available to them, often at the touch of a button. As such, the last-touch point shouldn’t be weighed as having the biggest or only attribution value. It has become necessary to reach customers where they are most active and engaged. They are more aggressive than ever…


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Say Hello to Our Newest Graggians!

Please join us in welcoming the newest additions to the Gragg Advertising team!   Dan Smith (Strategic Planner) Any previous job, college, or relevant facts that might’ve lead to you landing at Gragg? I have an MBA from the University of Phoenix, have been in client services for 6+ years, and started a grass roots marketing company at the age…


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