Say Hello to Our Newest Graggians!

Please join us in welcoming the newest additions to the Gragg Advertising team!   Dan Smith (Strategic Planner) Any previous job, college, or relevant facts that might’ve lead to you landing at Gragg? I have an MBA from the University of Phoenix, have been in client services for 6+ years, and started a grass roots marketing company at the age…


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Make Your Ads Unforgettable

Recently, I came across an article titled "Tell A Meaningful Story With Data," which I found interesting because it talked about two things that seem like polar opposites from each other: logic and emotion. Within the article it sought to answer the question, " can these two marry, and live happily ever after?" The article sought to disprove an age-old…


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Gragg Advertising Named One of Kansas City’s Top Companies

Gragg Advertising has been honored by KC Business Magazine as a Top Kansas City Company, winning in the category of Community Steward. This award recognizes Gragg Advertising as going above and beyond to create relationships with community organizations, develop partnerships and provide integrated marketing services. “Gragg is pleased to receive this recognition from KC Business Magazine,” said Darryl Mattox, President…


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How to Use Obscure Holidays In Your Marketing Campaigns

We all know to leverage the big holidays in our advertising campaigns (Christmas, Valentine's Day, Halloween, etc), but have you ever thought about leveraging some of the lesser known holidays? Using lesser known holidays, such as Donut Day and Earth Day, in your marketing campaigns is a great way to mix up your promotions and ensure that your content remains…


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Gragg Advertising Develops Interactive Annual Report for Salvation Army

Gragg Advertising was recently enlisted by The Salvation Army of Durham, Orange and Person Counties to help design a traditional annual report and an interactive version for their website. With the development of this collateral, Gragg Advertising has provided The Salvation Army with marketing tools to use year round to tell their story.  “Gragg Advertising created The Salvation Army’s annual…


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Are You Optimizing Your Apps for Mobile Search?

As a search engine power-house, Google rules  search advertising on personal computers. In contrast, Google is quickly losing ground in the mobile search market, according to eMarketer. For a company whose name has become synonymous with the phrase “to search,” this may come as a surprise to many. But consumers are no longer spending the majority of their time on…


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Introducing Our Newest Graggians!

Please join us in welcoming the newest additions to the Gragg Advertising team! Alex Smith  Any previous job, college, or relevant facts that might’ve lead to you landing at Gragg? • Server & bartender at Applebee’s• Graduated from UCM in May• Interned at Gragg last Winter• Interned at Downtown Lee’s Summit Main Street last Summer doing event coordinating Is there…


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Is Creative Taking a Back Seat to Technology?

I read an interesting article in the Wall Street Journal the other day about how new ad technology is dominating ad creativity. I agree with that conclusion, but I believe it’s a just a matter of time before Creative catches up.   When I started as a designer 25 years ago, computers were just introduced to Graphic Design (cue flashback…


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Gragg Advertising Helps Banks Navigate the Mortgage Partnership Finance Program

Gragg Advertising has been enlisted by the Federal Home Loan Bank of Chicago (FHLB) to help design its new Mortgage website which allows its members seamless access into the Mortgage Partnership Finance (MPF) program. With the framework of this responsive web design, Gragg Advertising has positioned FHLB with the latest technology to offer to the demanding financial market across the…


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Why Does it Matter that Mobile Search is Shifting Away From Google?

New research released by eMarketer reveals that since 2012, Google’s share of the mobile ad search market has decreased over 13% as a result of the evolving mobile search behaviors of American consumers and is slated to continue to decrease going forward. Whereas the majority of people performing mobile searches in 2012 were performing them in browsers on their phone,…


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