Gragg Promotions

It is with great pleasure that I announce a couple of recent promotions here at Gragg Advertising! The first, the promotion of Cat Vaughn from Manager of the Digital Marketing Group to Director of the Digital Marketing Group. In a very short amount of time with the DMG, Cat and her team have achieved some outstanding accomplishments. From the development…


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Gragg Advertising Interview at LeadsCon 2015

Michael Ferree, the Director of the LeadsCouncil and host of LeadsCon Live, sits with our CEO Greg Gragg. In a series interviewing the top companies in the lead generation industry, he speaks with Greg about emerging trends in EDU. Click here to watch the interview!


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Do You Have a Single View of Your Consumers?

Today’s consumers take longer to make a purchase decision. They also have more information available to them, often at the touch of a button. As such, the last-touch point shouldn’t be weighed as having the biggest or only attribution value. It has become necessary to reach customers where they are most active and engaged. They are more aggressive than ever…


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Say Hello to Our Newest Graggians!

Please join us in welcoming the newest additions to the Gragg Advertising team!   Dan Smith (Strategic Planner) Any previous job, college, or relevant facts that might’ve lead to you landing at Gragg? I have an MBA from the University of Phoenix, have been in client services for 6+ years, and started a grass roots marketing company at the age…


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Make Your Ads Unforgettable

Recently, I came across an article titled "Tell A Meaningful Story With Data," which I found interesting because it talked about two things that seem like polar opposites from each other: logic and emotion. Within the article it sought to answer the question, " can these two marry, and live happily ever after?" The article sought to disprove an age-old…


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Gragg Advertising Named One of Kansas City’s Top Companies

Gragg Advertising has been honored by KC Business Magazine as a Top Kansas City Company, winning in the category of Community Steward. This award recognizes Gragg Advertising as going above and beyond to create relationships with community organizations, develop partnerships and provide integrated marketing services. “Gragg is pleased to receive this recognition from KC Business Magazine,” said Darryl Mattox, President…


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How to Use Obscure Holidays In Your Marketing Campaigns

We all know to leverage the big holidays in our advertising campaigns (Christmas, Valentine's Day, Halloween, etc), but have you ever thought about leveraging some of the lesser known holidays? Using lesser known holidays, such as Donut Day and Earth Day, in your marketing campaigns is a great way to mix up your promotions and ensure that your content remains…


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Gragg Advertising Develops Interactive Annual Report for Salvation Army

Gragg Advertising was recently enlisted by The Salvation Army of Durham, Orange and Person Counties to help design a traditional annual report and an interactive version for their website. With the development of this collateral, Gragg Advertising has provided The Salvation Army with marketing tools to use year round to tell their story.  “Gragg Advertising created The Salvation Army’s annual…


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Are You Optimizing Your Apps for Mobile Search?

As a search engine power-house, Google rules  search advertising on personal computers. In contrast, Google is quickly losing ground in the mobile search market, according to eMarketer. For a company whose name has become synonymous with the phrase “to search,” this may come as a surprise to many. But consumers are no longer spending the majority of their time on…


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Introducing Our Newest Graggians!

Please join us in welcoming the newest additions to the Gragg Advertising team! Alex Smith  Any previous job, college, or relevant facts that might’ve lead to you landing at Gragg? • Server & bartender at Applebee’s• Graduated from UCM in May• Interned at Gragg last Winter• Interned at Downtown Lee’s Summit Main Street last Summer doing event coordinating Is there…


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