Companies Plan To Increase Spending On Social Media Over The Next Year

Posted by admin on February 27, 2010

We asked two questions to determine the survey participants’ experience using social media to market their businesses.

Use of social media marketing

We asked two questions to determine the survey participants’ experience using social media to market their businesses.

Business owners were more likely to use social media marketing (90+%) than employees working for a business (81%). People aged 30 to 39 years were most likely to use social media marketing (92.8%).

Experience with social media marketing

When asked to rate their experience using social media marketing for their businesses, a significant 72% of marketers have either just started or have been using social media for only a few months.

The largest group just getting underway with social media marketing was sole proprietors (30.2% reported just getting started) and owners of 2- to 100-employee businesses were the most experienced (29.3% reporting
doing social media marketing for years).

People aged 60 to 69 were significantly more likely to be just getting started with social media marketing than other age groups.

benefitsofsocialmediamarketing