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Greg Gragg
Chairman

September EDU Update

September EDU Update This special edition of the EDU Update offers you a glimpse into the world of Career Education Colleges and Universities (CECU) Executive Director Steve Gunderson. Learn what distinguishes CECU from its predecessor, the Association of Private Sector Colleges and Universities (APSCU) and what they’re working on in Washington, DC. As the sector […]

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Gragg Advertising Recognized Among Top Kansas City Agencies

Kansas City Business Journal ranks Gragg Advertising among top Ad Agencies and Digital Marketing Firms. Kansas City, MO – 8/15/17 – Gragg Advertising, a Premier Google Partner, was recognized as an industry leader in the Kansas City market by Kansas City Business Journal (KCBJ). The agency secured top ranks on two coveted “Book of Lists” categories […]

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Greg Gragg
Chairman

August EDU Update

This summer was packed with action in the for-profit education sector. Let’s review the highlights and look ahead at what’s next. There have been many developments this summer with the Borrower Defense to Repayment (BDR) and Gainful Employment (GE) rules. And there is a lot to look forward to in the fall and winter. This video […]

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LeadsCon.com

CPI is out. ROI is in.

(As originally published on LeadsCon.com.) For years brands and marketers have been chasing the best cost–per-inquiry (CPI) because it translated to the most efficient cost-per-sale (CPS). Ten years ago when a lead was a lead, we could confidently determine with call tracking lines and unique URLS where each inquiry came from and assign an advertising […]

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Kansas City Business Journal

Marketing in the Digital Age

(As originally published in the Kansas City Business Journal.) Whether your company sells to consumers or businesses, technology has become a key factor and tool in how effectively you reach your market. Recently, the Kansas City Business Journal brought together area marketing experts to share insights about the role technology plays in a business’s overall […]

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Greg Gragg
Chairman

July 2017 EDU Update

Hot topics surrounding industry regulation and inquiry generation are constantly changing within our EDU sector. This monthly email is designed to help keep your finger on the pulse of the news that matters to you and your business. This summer has brought so many developments with the Borrower Defense and Gainful Employment Regulations.  Let Gragg […]

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Thinking Bigger Business Magazine

6 Simple Strategies for Generating Business Referrals

(As originally published in Thinking Bigger Business Magazine.) As business leaders we have often been taught that our best source for new business is referrals from happy customers and clients. There is no better lead than one that has been sent your way through a strong referral. The challenge has always been how to get […]

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Darryl Mattox
CEO

Important Next Steps with Gainful Employment Delay

As of Friday, June 30th, 2017 the US Department of Education (ED) announced highly anticipated guidance on Gainful Employment (GE) requirements. The Department has delayed the enforcement of disclosure requirements and extended the deadline for earnings appeals until July 1, 2018. Click here to read more of the official ED announcement. While this is welcome news […]

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June 2017 Regulatory Update

This month we’re taking a look at recent actions by the Trump Administration surrounding Gainful Employment, takeaways from the CECU convention and how you can better advocate for our students and industry. Has the Trump Administration breathed new life into our beleaguered industry? The recent Career Education Colleges and Universities (CECU) conference left participants feeling hopeful […]

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Gragg Advertising Helps Kansas City Go Red for Heart Health

Gragg Advertising tapped by the American Heart Association to produce “Go Red” campaign work.   Kansas City, MO – 5/25/2017 – Gragg Advertising has been tapped by the American Heart Association to help raise awareness and critical funds for the 2017 Go Red For Women campaign. This partnership aims to shift the conversation around heart health […]

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