Rasmussen College

Overview

Rasmussen College is a private institution of higher learning serving the needs of its communities through education. How do you build awareness in the community and generate inquiries?

Rasmussen challenged Gragg Advertising with reducing its print cost per lead to $300 while maintaining its brand appeal. Gragg Advertising responded by adding direct response elements to the current campaign to elicit valid leads.

The Solution

The campaign was updated with a call-to-action to add urgency and valid leads from students committed to improving their education at Rasmussen. Rasmussen's degree programs were added to spark perspectives interest to further research their school. Unique phone numbers and URLs were added for tracking and analysis by publication to determine the best media outlet that produced valid leads and positive turn around.

The Creative

The Results

Gragg Advertising reduced the print cost per lead 17.9% over three months.

The Conclusion

Direct marketing can work seamlessly with branding efforts that focus in on the students' needs. Creating call-to-action information in media pieces produces quality prospective students. Use Gragg Advertising's proven strategies and get the results you want today!