Topsy's Popcorn

Overview

Topsy's Popcorn makes their popcorn fresh to order with all natural ingredients. They are committed to quality. When you eat a handful of Topsy's popcorn, you know that you are enjoying a one of a kind treat.

When Topsy's needed an advertising agency to take their traditional sales strategy to the Web, they called Gragg. They knew we could help them cross the chasm of the Internet and turn their marketing dollars into gold.

The Solution

Gragg Advertising developed an interactive strategy coupled with the cataloging and traditional advertising utilizing:

1. What was found to be successful in traditional channels and translating them into an interactive campaign.
2. Varying offers to trigger early customer ordering.
3. Top notch creative.
4. Direct response media placement.
5. Opt-in email campaigns to assist in delivering the offers.
6. Search Engine Marketing that placed Topsy's in the thick of relevant word searches.

The Creative

The Result

Increased web sales by 200% in one year. In addition, increased retail sales by 8% when the average increase for retail was 3% for the year increase. The client confirmed his thoughts about Gragg Advertising's marketing strategy...it was sweet and delicious!