Topsy's Popcorn

Overview

Topsy's makes popcorn that is fresh to order with all natural ingredients. They are committed to quality. When you eat a handful of Topsy's popcorn, you know that you are enjoying a quality product with quality ingredients.

When Topsy's Popcorn decided to take their traditional sales strategy to the Web, they called Gragg Advertising. They knew we could help them improve sales by expanding to the Internet and turn their marketing dollars into gold.

The Solution

Gragg Advertising developed an interactive strategy coupled with the cataloging and traditional advertising utilizing:

1. What was found to be successful in traditional channels and translating them into an interactive campaign.
2. Varying offers to trigger early customer ordering.
3. Top notch creative.
4. Direct response media placement.
5. Opt-in email campaigns to assist in delivering the offers.
6. Search Engine Marketing that positioned Topsy's at the top of search results.

The Creative

The Result

Gragg Advertising helped Topsy's Popcorn increase Internet sales by 200% in one year. In addition, retail sales increased by 8% at a time when the average increase for retail businesses was only 3%. The client agreed that Gragg Advertising's marketing solution..."was sweet and delicious!"